Earlier this year, a4 Advertising, a division of Altice USA, announced an exclusive partnership with LG Ads Solutions that brings premium OTT inventory across all platforms and screens for political campaigns. Through a proprietary mix of CTV (Connected TV) brands, including LG, RCA, Skyworth, Seiki, and more, a4 Advertising’s political partners now have direct access to these connected homes. This partnership provides a4 Advertising exclusive programmatic inventory access to LG Ads Solutions’ households specifically for political and public affairs.
This provides a unique opportunity to reach 30MM addressable smart TVs in the U.S., giving political and public affairs advertisers 60 billion connected TV ad opportunities monthly. LG Ads Solutions’ premium OTT inventory includes 350+ linear-like TV networks as well as 100+ app partner CTV streaming services to precisely target through premium inventory. This makes a4 Advertising one of the largest sources of premium CTV ad inventory and includes the most diverse and accurate data sets available in the political advertising space.
In partnership with LG Ads Solutions, a4 Advertising has developed a one-of-a-kind program to reach voters incrementally. By utilizing local ACR (Automatic Content Recognition) ad exposures, campaigns can not only suppress viewers previously exposed on other platforms but also conquest a campaign’s opposition or re-target voters to establish cross-platform frequency.
“We are excited about the relationship that we have built with a4. The partnership between a4 and LG Ads Solutions gives exclusive rights to a4 to rep inventory for political and public affairs campaigns. Not only that, but a4 has exclusive access to our ACR data for the political category,” commented Aman Sareen, general manager of Global Operations at LG Ads Solutions. Examples of using ACR data include unduplicated reach planning and execution across both linear and digital means, competitive conquesting, linear frequency amplification, and retargeting.
“Given the remaining finite window for the midterms, coupled with the overlapping race landscape and geo-targeting requisites, many OTT/CTV political campaigns aren’t limited by budgets but by inventory availability and scale. Our partnership with LG means more inventory, screens, and opportunities to influence hard-to-reach voters,” said Sten McGuire, vice president of Political Sales for a4 Advertising. “For over a decade, a4 Advertising has brought unparalleled targeting to political campaigns, but we’re excited to offer this new way to reach the voters you covet through our exclusive partnership with LG.”
You can learn more about the partnership and listen to the previously recorded webinar here.