a4 Advertising Delivers OTT Incremental Reach Growth +11% in just 6 weeks!
At a4 Advertising, we focus on the audience first approach. Our solution combines the efficient reach of Linear TV with the addressable targeting of OTT/CTV. We help National Advertisers, Brands and their Agencies gain incremental reach and minimize waste. Keep reading to learn how we did it for one such client.
a4 Advertising was approached by an Online Education Brand with the task of increasing awareness across new audiences. Our team developed a strategic supplemental linear TV with OTT/CTV plan utilizing our proprietary approach and best-in-class data. The results were impressive – an OTT incremental reach growth of 3.7% to 14.7% in just 6 weeks.
The client was pleased with the results. They were eager to apply the learnings from the initial campaign to future executions, renewing their business for subsequent quarters. The results were so strong that this campaign case study also earned us a spot in the VAB’s 2021 Proven Strategies & Tactics in Audience-Based TV Buying Report.
Want to learn more about how we did it and the results? Read the Case Study HERE
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