

What are Over-the-Top commercials?
Rapid rising streaming service viewership is among one of the major trends that is swiftly influencing the way we advertise today. With millions of people now using streaming services — a new medium known as OTT (over-the-top) advertising has emerged, allowing brands to reach their audiences directly within their living rooms. Over-the-top television commercials are ads that run on streaming media services, in full length television content, on any device, such as smart or connected TVs.
Our OTT Solution
Addressable OTT by a4 Advertising is the first and only addressable OTT ad product with national reach that is powered by authenticated household data. OTT is rapidly growing in subscribers and therefore inventory is also growing immensely for advertisers to take advantage of. Our delivery is optimized towards connected television sets, where 70% of all OTT consumptions takes place.
Benefits of OTT TV Commercials:
Want to learn more about OTT and Connected TV opportunities? Fill out the form below and a member of our a4 Advertising team will be in touch!
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