With cookies being passed out some suggest that this is the end for voter-targeted digital advertising. Google is not the first to make such a decision, with Safari and Firefox announcing it years ago.
Well before these announcements, a4 Advertising had already developed and implemented a solution that is not cookie dependent. That began five years ago with our investments in addressable IP targeting tools.
Watch our webinar to find out more about a4 Advertising’s patented, cookieless approach that has been helping us deliver targeted campaigns for close to a decade, led by Kevin O’Reilly, Senior Vice President of Product, Data and Monetization, and Jordan Lieberman, VP & General Manager, Politics & Public Affairs.