a4 Advertising, Altice Advanced Advertising & Analytics, is a data and advertising business that delivers multiscreen campaigns for Small Businesses, Local, Regional, National, Political, and Multicultural advertisers, and their agencies.
a4 Advertising’s coverage includes the Optimum markets and spans nationwide, offering 50M authenticated U.S. Household IP Addresses and 15M Households with viewership data collected across 201 DMAs.
With services that deliver Linear TV, OTT/CTV, Programmatic, Mobile AdMessenger, and Social Media video and Display Ad solutions, a4 Advertising can help businesses and brands of all sizes reach their target on ANY DEVICE, ANYTIME.
We also provide unique programming and inventory opportunities through our owned news networks: News 12 & News 12 New York, Cheddar News, and i24NEWS.
includes 100+ cable networks and digital inventory from thousands of sites, apps, & CTV providers
90M U.S. Households
reachable through Cable TV, on-demand, and addressable inventory across the U.S.
50M U.S. Households
accessible through authenticated privacy compliant addressability