Advancing Your Campaign’s Media Plan: Where OTT Fits In 2020
With stay at home orders enforced, OTT consumption in Q1 of 2020 skyrocketed, reaching levels never seen before. Kate Holliday of a4 Advertising sits down for a one-on-one interview with Campaigns & Election’s Shane D’Aprile to speak about how the COVID-19 pandemic has affected and changed OTT consumption over the past few months.
“OTT is here, people are watching and it doesn’t just involve the young millennials,” said Holliday. This clear shift in viewing habits is important for advertisers to take note of as consumers spend more time at home as a whole than ever before. Check out the video, a 10 minute view time, for more great insights on OTT.
Paraphrased from an article originally published on Campaigns & Elections.