

Our 50 foot, fully immersive, video and audio experience took visitors through a Time Tunnel in which they saw the history of advertising as they knew it, including current day issues of segmented audiences and failed targeting based on guesses and assumptions. – But never fear… as our explorers entered the final phase of the experience, Athena by a4 was there to save the day. And the future! With a live demo guests were able to understand how we’re recapturing 100% of the attention span for all household members, on all devices.
Here’s a look back.
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