Attendees at this year’s Advertising Week NY had the chance to go back in time, with a4, to see the future of advertising

Our 50 foot, fully immersive, video and audio experience took visitors through a Time Tunnel in which they saw the history of advertising as they knew it, including current day issues of segmented audiences and failed targeting based on guesses and assumptions. – But never fear… as our explorers entered the final phase of the experience, Athena by a4 was there to save the day. And the future! With a live demo guests were able to understand how we’re recapturing 100% of the attention span for all household members, on all devices.

Here’s a look back.