By leveraging the strengths of television, streaming, and digital advertising, home improvement businesses can reach their customers across various touchpoints and reinforce their message through repetition and consistency.

The ins and outs of political advertising can be complex. There’s nothing quite like it. For months, candidates vie to get their message in front of voters — to stand out and show them who they are and why they should vote for them. While every election season can be intense, political ad spending is projected at $15.9 billion in 2024 — up more than 30% from 2019-2020.

Key trends shaping automotive marketing strategies in 2024.

a4 provides advertising for everyone. Our dedicated teams specializing in local, national, and political sales and our vast array of media solutions allow us to tailor your advertising plan to reach your audience and accomplish your goals — across any screen.

We interviewed a4’s head of business development, Bill Chambers, to get the details on everything your business can expect for the year ahead.

A good advertising strategy is not a flex; it's just good business. But what do you do when plans change?

Why should businesses start preparing their holiday ad spend now?

In this article we will discuss HOW we do what we do. From first-party data to proprietary products, read on to learn how our large-scale capabilities help your business scale.

Automated content recognition (ACR) is a technology that is increasingly important for political advertisers and media buyers.

Running your own business is challenging — especially when marketing your brand and developing a clear advertising strategy.

In today’s fast-changing adscape, covering all parts of the marketing funnel is more important than ever.

Whether you’re new to mobile advertising or running mobile ads and looking to elevate your results — we’re here to break it down for you.

Multiscreen marketing is a way to amplify your voice, break through the advertising noise, and stand out to consumers.

2023 presents challenges for auto dealers. The right ad placement is key, but the magic is in the message.

How to define your business, set your goals, and identify your audience to develop a successful marketing strategy.

With the threat of a potential recession looming, advertisers may feel pressure to pull back their marketing and advertising budgets.

Digital vs. TV — what’s best for your brand? (Hint: It’s both!)

For most businesses, the holiday shopping season is their last big push to meet any revenue goals they may have set for themselves that year.