a4’s Authenticated IP Targeting: 50% HIgher Response, Nearly 2X More Engagement
This study illustrates that a4 Advertising authenticated IP targeting outperforms traditional cookie audience targeting for a digital campaign.
//= isset($_COOKIE['subscribe_form']) && $_COOKIE['subscribe_form'] === 'true' ? $pdf : '#subscribe-popup'; ?> //= isset($_COOKIE['subscribe_form']) && $_COOKIE['subscribe_form'] === 'true' ? '' : 'popup-link'; ?> //= $pdf; ?> See the Case Study