Case Studies about Targeting - a4 Advertising

Case Studies

Increased sales, higher web engagement, and greater ROI are just a few of the many benefits we’ve helped businesses to achieve. Take a look below at some of our successes.

  • a4’s Authenticated IP Targeting: 50% HIgher Response, Nearly 2X More Engagement
    #Targeting
    a4’s Authenticated IP Targeting: 50% HIgher Response, Nearly 2X More Engagement

    This study illustrates that a4 Advertising authenticated IP targeting outperforms traditional cookie audience targeting for a digital campaign.

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  • a4’s Authenticated IP Targeting vs. Modeled IP Targeting: 3X Target Reach, 2X Higher Response
    #Targeting
    a4’s Authenticated IP Targeting vs. Modeled IP Targeting: 3X Target Reach, 2X Higher Response

    a4 Advertising was retained by a client to run a head-to-head comparison of a4’s authenticated IP targeting and a provider of modeled IP targeting. The test campaigns were designed to target a select audience of likely voters in a local election using the same exact targeting criteria.

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