a4’s Authenticated IP Targeting: 50% HIgher Response, Nearly 2X More Engagement
This study illustrates that a4 Advertising authenticated IP targeting outperforms traditional cookie audience targeting for a digital campaign.See the Case Study
Increased sales, higher web engagement, and greater ROI are just a few of the many benefits we’ve helped local businesses achieve. Take a look below at some of our successes.
a4 Advertising was retained by a client to run a head-to-head comparison of a4’s authenticated IP targeting and a provider of modeled IP targeting. The test campaigns were designed to target a select audience of likely voters in a local election using the same exact targeting criteria.See the Case Study