What is America’s sport? Whether you shout, “Baseball is America’s pastime!” or “Football IS America!”, the best thing about fall cable programming is that you can have BOTH. 70% of people admit to being a sports fan, and research even shows us that most sports fans loyally follow at least two sports leagues.*
Major League Baseball winds up its regular season in the first week of October, followed by a newly expanded playoffs format. This year, a wild card play-in series expands coverage on the ESPN networks and makes every regular season game count.
The Division Series and League Championship Series games will be televised on TBS and FS1, as usual. So, whether you’re in the Northeast, hoping for another Subway series, or in the middle of the country pulling for your favorite team, fall is an excellent time for baseball fans.
Football begins in earnest at the beginning of September. Monday Night Football launches its 17th season on ESPN, bringing an exciting roster of games and the ONLY football game on television most Monday evenings. In addition, select telecasts will see a companion program on ESPN-2 featuring Peyton and Eli Manning and their unique brother commentary on each night’s game.
Saturdays in the fall belong to college football. Teams will resume bitter rivalries and conference races. The loyalty of college football fans far exceeds other sports, and cable television is the home to most games.
However, that’s not all the fall sports to get excited about. The NBA and NHL begin their preseasons in October, and NASCAR finishes the Race for the Cup in early November.
The fall is also full of new non-sports programming! On October 2nd, the final set of episodes for the original Walking Dead series begins. If that’s not spooky enough for you, Freeform’s 31 Nights of Halloween runs through the entire month of October. If your home has an annual tradition of watching the movie Hocus Pocus, you will have 13 opportunities to view it during this epic lineup.
Lastly, for the holiday movie enthusiasts who can’t wait until December, Hallmark and Lifetime begin their programming in late October.
The bottom line is that your customers are watching this fall programming. So be sure to take advantage of it. Contact your a4 Advertising account representative today.
Source: Engine Insights live sports Survey 2022

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