The 2020 pandemic has catapulted the home improvement industry tremendously. In partnership with Borrell, a4 Advertising presents our Masters of Local Marketing Webinar offering insights about how the pandemic has led to a booming home improvement industry, marketing tactics to leverage sales, how and where to spend advertising dollars, and category specific forecasts for 2022.


Webinar Speakers include:

  • Gordon Borrell, CEO, Borrell Associates Inc.
  • Jim Brown, President, Borrell Associates Inc.
  • Gordon VanWechel, Author and Founder of The Alchemy Consulting Group
  • Michelle Pannell, Director of Product Marketing & Sales Enablement, a4 Advertising
  • Rich Harshaw, CEO, Level 10 Contractor
  • Tracy Paul. Founder of Cornerstone Advertising
  • Robert Criner, President of Criner Remodeling


Watch the event below.

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