a4 Advertising held a very insightful learning lounge event on September 14th, 2021. But don’t worry, in case you missed it, you can still watch the video. The event was led by Bill Chambers, Head of Business Development, who has over thirty years of experience in advertising research in the media industry.

He discussed data-driven advertising, including how to reach customers in the current fragmented media landscape, how cross-screen advertising can help achieve your business goals and how to develop effective marketing strategies. 

Watch the event below.