The 2020 pandemic has put new strains on marketing for Personal Injury law firms. The industry has a new perspective on what’s working. In partnership with Borell, a4 Advertising presents our Masters of Local Marketing Webinar offering insights on how to drives sales.


This 25-minute webinar with leading industry experts offers insights on what works and what doesn’t. Marketing tactics such as TV, OTT, radio, print, direct mail, display, social, outdoor, SEM, SEO and event marketing are all topics covered in this panel discussion.


Webinar Speakers include:

  • Ken Hardison, founder, PILMMA (legal marketing association)
  • Gordon Borrell, CEO, Borrell Associates Inc.
  • Cassidy Lewis, CMO, Cooper Hurley Personal Injury Attorneys
  • Emily Taylor, Marketing Coordinator, Richard Harris Law
  • Michelle Pannell, Director of Product Marketing & Sales Enablement, a4 Advertising

Watch the event below.


CLICK to download the PowerPoint presentation presented in the webinar.

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