Cheddar News’ VP of Brand Partnerships, Matt Kaplan, recently moderated a Fireside Chat at the 2022 Brand Innovators Kickoff Summit with Jay Wightman, Global Head of Digital Experience at Manulife Investment Management.
“Delivering the right content to your target audience is just as vital as having the right product.”, says Wightman. The insightful 37-minute discussion includes topics such as the importance of reaching your customers at the right time and where they like to watch, how measuring audience data can be used to enhance businesses, and more! Join as these two experts dive in to share their thoughts and ideas for the year ahead.
Watch the discussion below
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