During the Paramount GoAddressable leaders across the media landscape shared their insights on Addressable media, where it is today, and what needs to be done to drive Addressable at scale across the industry.
a4 Advertising was honored to be a part of the panel discussion “Enabling & Calibrating Distribution” – check in with distributors on the state of Addressable and how Addressable TV leaders are navigating evolving legacy systems, currencies, and more.
CLICK TO WATCH A REPLAY OF THE VIDEO. View time: 33 minutes.

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