NEW YORK, NY (December 23, 2022) – a4 Advertising, a division of Altice USA, has been named Company of the Year – Non-Partisan at the CampaignTech Awards by Campaigns & Elections. The CampaignTech Awards by Campaigns & Elections recognize truly exceptional achievements in the field of political campaign technology, digital strategy, tactics, and techniques.
For over a decade, a4 Advertising has brought unparalleled targeting to political campaigns. This election cycle, a4 Advertising and LG Ads announced an exclusive partnership to bring premium OTT inventory to political clients. This partnership provided a unique opportunity to reach 20MM U.S. homes, giving Political and Public Affairs advertisers 50 billion connected TV ad opportunities each month.
“I’m incredibly proud of our team’s efforts this year and their ability to deliver best-in-class service and results for our advertising partners,” said Sten McGuire, Vice President of Political Sales for a4 Advertising. “We are honored to receive this award and be recognized by Campaigns & Elections for the work we do on behalf of our customers, employees, local communities, and partners in the industry.”
“As a CampaignTech Award winner a4 Advertising has demonstrated that they’re an industry leader who sets the bar in political campaign technology.” Shane Greer, Co-Owner/Co-Publisher of Campaigns & Elections
About a4 Advertising
a4 Advertising, Altice Advanced Advertising & Analytics, is a data and advertising business that delivers multiscreen campaigns for small businesses, local, regional, national, political, and multicultural advertisers and their agencies. a4 Advertising’s coverage includes the Optimum markets and spans nationwide, offering 50M authenticated U.S. Household IP Addresses and 15M Households with viewership data collected across 201 DMAs. With services that deliver Linear, OTT, Programmatic, Mobile AdMessenger, and Social Media video and Display ad solutions, a4 Advertising can help businesses and brands of all sizes reach their target audience. a4 Advertising also provides unique programming and inventory opportunities through owned news networks: News 12 and News 12+, Cheddar News, and i24NEWS.