NEW YORK, NY (February 6, 2023) – a4 Advertising SVP Local Ad Sales Michael Bartoli joins the VAB board of directors. VAB is an insights-driven, research and marketing company dedicated to helping brand leaders make fully informed media decisions that maximize returns, solve business challenges, and drive overall growth. VAB’s board of directors is comprised of the top advertising professionals in the video industry. The board of directors is committed to VAB’s mission of empowering marketers to make fully informed media strategy decisions.
Michael Bartoli is responsible for driving revenue across the East and West local divisions for Altice News and Advertising. He leads a team of more than 290 employees at all levels to oversee the delivery of positive results in all aspects of sales.
“I’m honored to join VAB’s board of directors among other industry professionals who lead critical conversations and empower brand leaders to think differently. As a trusted advertising partner, a4 always looks for simple and transparent solutions that can break down the complexity of TV audience measurement across screens, devices, and platforms. With our proprietary solutions, we are hoping to bring more valuable insights to the complex discussions that VAB helps to drive across the advertising industry,” comments Bartoli.
About a4 Advertising
a4 Advertising, Altice Advanced Advertising & Analytics, is a data and advertising business that delivers multiscreen campaigns for small businesses, local, regional, national, political, and multicultural advertisers, and their agencies. a4 Advertising’s coverage includes the Optimum markets and spans nationwide, offering 50M authenticated U.S. Household IP Addresses and 15M Households with viewership data collected across 201 DMAs. With services that deliver Linear, OTT, Programmatic, Mobile AdMessenger, and Social Media video and Display ad solutions, a4 Advertising can help businesses and brands of all sizes reach their target audience. a4 Advertising also provides unique programming and inventory opportunities through owned news networks: News 12 and News 12+, Cheddar News, and i24NEWS.
VAB is an insights-driven organization that inspires marketers to reimagine their media strategies resulting in smarter, more educated decisions. VAB develops unique market insights and answers questions from a marketer’s perspective, tackling the toughest issues with fresh thinking and supporting data. For more information visit https://thevab.com/.