

Digital media has transformed marketing, but it has also created massive fragmentation. Is building a TV campaign as simple as setting parameters at the DSP and firing off the campaign – or a more nuanced approach necessary? In this Fireside Chat, we present the idea that unlike most of the digital marketplace, TV still has arbitrage opportunities for creating data-driven, efficient campaigns.
CLICK TO WATCH A REPLAY OF THE VIDEO. View time: 20 minutes.
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