Marketing is growing more complex, but the need for return has never been higher. How do you make sense of your options?

In partnership with the Bryan/ College Station Chamber of Commerce, a4 Advertising held a virtual Lunch and Learn that reviewed the current media landscape and uncomplicated it so you can make logical decisions with your advertising and marketing investments. We also provided the key steps to creating a marketing strategy that gets you a return you can execute.

Agenda:

• Introduction 
• The Media Landscape of Today 
• How Today’s Consumers Engage with Media 
• Marketing Strategies for Business Decision Makers 
• Audience Based Buying 
• Q&A 

Watch the presentation below.

About the speakers:

Bill Chambers, Head of Business Development for a4 Advertising, has over 30 years of experience in advertising research within the media industry.  He has a strong expertise in sales research and was a Member of Nielsen’s product, technical and television committees, Scarborough Advisory Board, and the Media Ratings Council. Bill has also previously held management roles at New York Interconnect and Cablevision Media Sales. 

Tom Parsons, a 20-year veteran of the media sales & marketing world, has been at the cutting edge of the advancement of technology. Tom’s perspective and ability to create effective solutions in a data and fact-based way make him a consistent draw as a speaker to local chambers of commerce, company leadership boards, ad federations, and college business schools for sales and marketing insight.