The most experience targeting voters with unprecedented accuracy
a4 Advertising delivers billions of ad impressions for thousands of candidates and causes in every U.S. state and around the world. No one has more experience audience targeting for politics and public affairs.
Using the National Online Voter File® and a4’s patented voter targeting technology, we target specific voter segments by party affiliation, vote frequency (including the number of primaries and general elections voted), donation history, political geographic segments including congressional district, State Senate district, State House district, local jurisdictions, and tens of thousands of additional data points.
In addition to third party data, we match your data for digital targeting. Using both cookie and authenticated IP matching sources, our match rates and reach are unparalleled. We offer voter targeted pre-roll video, voter targeted display, voter targeted mobile, search, retargeting, and social media advertising solutions.
We partner with your existing creative team to develop compelling ad content and copy to help your campaign drive the message and affect public opinion. We also offer a full suite of creative services for our clients to produce ads that stand out and get results.
We offer on-demand dashboard access to your campaign performance, allowing you to personally monitor progress and results. Key campaign metrics and performance indicators are constantly updated to provide you the ability to track changing online behavior throughout your campaign.