Political Advertising | a4 Advertising

Political Advertising

Target your voters across all four screens: TV, computer, tablet, mobile

We believe in screen-agnostic audience targeting. Using our authoritative data and digital targeting platform, we enable messaging at home and away, putting the right ad on the right device in front of the right person at the right time.

 

  • Audience Targeting: we offer targeted messaging over digital and TV.
  • Cookie & IP Targeting: we deliver data-driven advertising using authenticated addressable IP targeting. We directly match the target’s physical address to that household’s IP address, providing an unprecedented level of accuracy. We extend the reach with cookies, allowing for home and away targeting.
  • Audience Segments: in addition to the National Online Voter File®, we regularly access tens of thousands of third-party data points. We also develop our own data sets.
  • Geofencing: leveraging data from location-enabled apps over 1B mobile devices, we target and retarget consumers based on the current location, location history, offline purchase data, devices, and content.
  • Viewability & Fraud Prevention: our first line of fraud defense is our targeting method. We use first-party offline data matched on a one-to-one basis with online IDs, and naturally, weed out bot traffic. The validity of your ad impressions and your brand safety is our ultimate concern.

 

 

Ready to start changing the way you reach households through advertising? Contact us.

Looking for a self-serve advertising option? Meet Athena for Political.

Our campaign planning, onboarding, and execution tool that lets you:

  • Target anywhere in the country by selecting most political boundaries, zips, counties, states or DMAs
  • Upload a custom list and receive match counts in less than 5 minutes
  • Launch OTT, pre-roll, and display campaigns on demand
  • Mix and match multiple audiences with Boolean logic
  • Ability to build & save audiences for future use
  • Credit card payment processing
  • Monitor performance with a 24/7 dashboard accessible through Athena

 

 

 

Click the Go to Athena button to access the portal

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