As summer heats up, you may think it’s time for your ad spending to cool down. With people traveling for vacation and spending more time outside and on the go, audiences become more challenging to reach with accuracy. However, while people are out vacationing, having BBQs, and enjoying the summer sun – it doesn’t mean they aren’t consuming media. Your audience won’t be taking a break from TV, mobile, or streaming this summer – and neither should you.
Did you know that Americans spend 2 hours and 54 minutes daily on their phones? (reviews.org) We wouldn’t be surprised if that number is much higher during the busy summer months when many utilize phones as their primary source of media on the go. Taking advantage of a4’s mobile and digital offerings like AdMessenger can be cost-effective and keep your message relevant. Our AdMessenger self-serve demo tool makes it simple to switch up your message quickly to promote summer incentives like sales or promo codes. Online video and display ads can easily target buyers as they surf online, both in and away from home.
Top-rated sports programming, including golf, NASCAR, and baseball, peaks through the summer months. The MLB 2022 regular season is up 2% in viewership compared to last season (Forbes) and MLB fans’ consistency and loyalty are highly-attractive to advertisers. Regional sports networks like YES offer a variety of games and chances to get in front of big sports audiences.
Summer cable programming doesn’t stop at sports. Discovery Channel’s Shark Week brings in colossal viewership numbers, over 20 million viewers, to be exact. After 33 seasons, it is still attracting new viewers. In 2021, 37% of the people who tuned in hadn’t watched Discovery during the previous month. (ABC News).
OTT streaming services like Hulu and Discovery+ have no shortage of entertainment in the summer. Nearly 9 in 10 Americans plan on summer binge-watching. (LinkedIn). The summer viewership increase is just one of the benefits of advertising on OTT and CTV. a4 Advertising offers a regular and premium tier of OTT advertising, putting your message on free streaming services like Pluto or Tubi and top streaming hub Hulu.
The key to successful advertising is being where your customer is. a4 can seamlessly reach your target audience on every device, no matter where they tune in this summer. Our conclusion is clear; summer is no time to let your advertising take a back seat. a4 Advertising is here to guide you all season long.
Contact us to get your summer advertising rolling today! (And don’t forget to wear your sunscreen!)