As a part of Altice USA (4th largest MVPD in the U.S.), a4 Advertising is at the forefront of data & technology in the MVPD space and has a legacy in Linear Television that goes back over 50 years. Our VP of Advanced TV, Hasan Rahim, and VP of National Sales, Caitlin Monaghan share our unique perspective on the landscape of the future of TV advertising — it’s not digital.

Watch the 10-minute presentation from Mediatel’s Future of TV Advertising U.S. Event below.



Don’t have time to watch? You can read the transcript HERE.


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