Addressable TV is being scaled at the national level, but what are networks, OTTs and other companies doing to make TV a key component of the advertisers’ media portfolio?
On December 14th, Dataxis held it’s first ever NextV AD USA event. Our VP of Advanced TV, Hasan Rahim, along with a panel of industry experts shared their thoughts on The new world of national addressable TV advertising on Pay TV. Watch a recording of the panel below to hear about cross-screen targeted campaigns, partnerships of MVPDs & networks and other strategies.
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